The experts of RDP.RU reported a new way to save ARPU for MUSE 2017 participants

The experts of RDP.RU took part in the MULTISERVICE 2017 Forum (MUSE 2017). This is one of the key annual events for communication and multi-service market members. In the scope of the Forum the new features of RDP.RU equipment were presented as well as services which could be implemented by providers using these equipment.

This year the Forum changed its format and venue. For the first time this two-day event was held in the boarding house “Lesnye Daly” located in Moscow Region. The agenda was divided into two parallel streams. The key questions of industry were discussed: so-called Yarovaya’s law, prohibited sites blocking control using the hardware-software complex “Revisor”, cost optimization mechanism, information security and much more.

During the technical section the CEO of RDP.RU Sergey Nikulin told about the high-performance traffic processing equipment series (DPI, CG-NAT, BRAS, URL-Filtering, IP/MPLS-Router) and drew audience's attention to a number of topical issues, common for all providers. The issue of average revenue per user (ARPU) saving through flexible tariff plans management use was raised too.

The problem solution was demonstrated based on the Moscow provider “Ecotelecom” experience. This operator recently offered a new service for its subscribers: access to some popular resources (Yandex, Google, VKontakte, Odnoklassniki, Facebook, Mail.Ru, YouTube, World Of Tanks and etc.) without the traffic speed limitation. Thus, provider can use the complex tariffs and avoid direct price competition what halts the ARPU decline.

This approach was made by using the Eco3in1 system. This equipment is a hardware-software platform with a performance of up to 160 GB/s. Depending on configuration two or three provider’s key function can be performed by Eco3in1 (two is sufficient for mentioned above service BRAS+URL-Filtering). Every operator having such a platform can offer unlimited access for its subscribers to popular resources. The Eco3in1 functional also allows provider to implement various scenarios for subscribers base saving which aimed to reduce subscriber outflow and increase loyalty.

The CEO of RDP.RU Sergey Nikulin said:

“The main goal of our company is to find new effective ways to solve the problems that absolutely all providers are facing. These are: providing information security, traffic filtering in accordance with the requirements of Roskomnadzor, improving the service quality and creating flexible tariff plans for subscribers. The problem of ARPU saving is relevant for all providers, and we offer them an easy way to save revenue, which is affordable and tested. The issue of Ecotelecom is an evidence that our method of flexible speed-differenced tariff plans implementation is efficient and allows to avoid price wars. This is especially important for small players, who make up the market majority. Of course, we intend to further expand the functionality of our equipment and develop new features and services that meet the real needs of customers.”